Turn portal enquiries into informed, qualified, booked buyers.

Viewbook answers every enquiry within seconds, day and night, in the buyer's language, from WhatsApp or from Rightmove, Zoopla, Property Finder and Bayut. It gives the buyer a Property Passport with every fact and its source, qualifies them, and books the viewing into your consultant's diary and your CRM. Your team does the viewings.

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Under 10 sViewbook's first reply, any hour, any day
4 hoursaverage UK agent reply to a sales enquiry Homeflow, 2023
48%of US buyer enquiries never got a reply WAV Group, 2014
21×more likely to qualify a lead answered in 5 minutes than in 30 MIT / InsideSales

What an unanswered lead costs

Not our numbers. Quoted from the publications and regulators that measured it.

7× · 60×

“Firms that contacted a lead within an hour were nearly seven times as likely to qualify it as those that waited even an hour longer, and more than sixty times as likely as those that waited 24 hours or more. Average response among the 2,241 companies audited: 42 hours. 23% never replied at all.”

Harvard Business Review, "The Short Life of Online Sales Leads", March 2011
100× · 21×

“Contacting a web lead within 5 minutes rather than 30 makes you 100 times more likely to reach them and 21 times more likely to qualify them.”

MIT / InsideSales.com Lead Response Management study (Oldroyd, 2007)
48% · 15 h

“Across 384 US brokers in 11 states, 48% of buyer enquiries never received a response. Those that did waited an average of 917 minutes, over 15 hours.”

WAV Group and Weichert, Agent Responsiveness Study, 2014
39% · 4 h

“39% of UK estate agents miss out on potential clients by not responding promptly. Average reply to a sales enquiry: 229 business minutes, almost four hours. The slowest took almost five working days. Only half of those who replied did so within an hour.”

Homeflow mystery-shopping study, reported by Estate Agent Today, September 2023
1 in 4 · 60 min

“A quarter of vendors think any reply slower than 60 minutes is too slow; two-thirds expect a response within four hours.”

Zoopla research, cited by Homeflow
2 h · 80%

“Property Finder awards SuperAgent status, with its ranking boost and extra leads, only to agents who answer WhatsApp leads within 2 hours and keep an overall response rate above 80%. Fall below it and the badge is not renewed next month. Bayut's TruBroker works the same way: its Responsive Broker badge goes to agents "ensuring your inquiries don't go unanswered".”

Property Finder Partner Hub, SuperAgent criteria; Bayut, TruBroker
AED 13.59 bn

“Dubai brokerage commissions reached AED 13.59 billion in 2025, up 31%, across 96,440 broker-executed transactions and 9,785 registered brokerage offices: about AED 141,000 of commission per transaction, and AED 1.39 million per office. Every one of those transactions started as an enquiry someone answered first.”

Dubai Land Department, 2025 brokerage sector figures

What it costs you

Illustrative. Put in your own enquiry volume and commission; the defaults come from the studies above.

Commission at risk
per month, about a year, from deals that went to whoever answered first.

How it works

Live in under a week. No app for buyers to install.

1. Connect

Your WhatsApp Business number and a one-off forwarding rule for portal enquiries. We handle Meta.

2. Teach

Add listings, hours, holidays, your consultants and a welcome message on the dashboard. Upload brochures and payment plans and the assistant answers from them, citing the source.

3. Convert

The assistant qualifies budget, area and timeline, sends a location guide with commute times and public records, books viewings and calls, sends reminders, and hands over to a free consultant when the buyer wants a human.

What your buyers get, and what you see

Property Passport per listing

Every fact with its source: your listing, your documents, or official registers (EPC, planning constraints, Land Registry, flood). Plus 3D map, peak and off-peak commute, schools and amenities. Shareable, with your branding, and we measure whether buyers who open it book more viewings.

Qualification that sticks

Budget, timeline, intent, proof of funds and preferences captured once and remembered. No buyer is asked twice.

Agent-ready listings

Buyers increasingly send their own AI assistant ahead. Every Passport is machine-readable with sources, and a buyer's assistant (ChatGPT, Claude, Gemini, any MCP client) can search your listings, read the facts, see free slots and book a viewing on the buyer's behalf, with consent. Same booking, same alert, same CRM record. The first brokerages that speak to buyers' agents get those buyers.

Bookings into real diaries

Reads each consultant's calendar, offers only free slots inside your hours, assigns the right consultant, reminds the buyer.

Compliance by market

RERA permit numbers, UK material information, fair housing wording. Listings missing a required fact are flagged, never guessed.

Your dashboard

Every conversation, status filters, human takeover, bookings, monthly report with a shareable link, Excel and calendar exports.

Support that answers

A support assistant inside the dashboard, and a ticket with a 48-hour turnaround when it cannot fix something itself.

Pricing

Per brokerage, per month. Setup fee once. 30 days' notice, no long contract.

Starter

AED 1,499 /month

Setup AED 1,500 · included in the free pilot · ex VAT

  • One WhatsApp number, 24/7
  • Listings manager
  • Qualification, viewing and call booking, reminders
  • Property Passport page per listing (verified facts with sources)
  • Dashboard, monthly report, Excel and calendar feed
  • Portal leads (Rightmove, Zoopla, Property Finder, Bayut...)
  • 1 consultant seat
  • 300 handled enquiries / month (a buyer conversation, however many messages)
  • CRM webhooks (Zapier, Make, n8n)
  • Agent-ready: buyers' own AI assistants can search and book (API + MCP)
  • Support assistant, 48-hour tickets

Pro

AED 2,499 /month

Setup AED 2,500 · included in the free pilot · ex VAT

  • Everything in Starter
  • Documents knowledge base: brochures, payment plans, FAQs (200 docs)
  • Consultant calendar sync and live handoff
  • Your logo and colours on buyer pages
  • Up to 5 consultant seats
  • 1,000 handled enquiries / month
  • Property Passport with your branding

Enterprise

from AED 3,999 /month

Setup custom · included in the free pilot · ex VAT

  • Everything in Pro
  • Multiple WhatsApp numbers and branches
  • Up to 1,000 documents, unlimited seats
  • Custom message volume
  • Voice line add-on

A handled enquiry is one buyer conversation in a calendar month, however many messages it takes; we never charge per message. Extra enquiries from £0.50 each. Add-ons: documents on Starter, extra consultant seats, extra WhatsApp numbers. Bespoke CRM or data work is quoted separately.

In the works

Two things we are building with pilot brokerages now, and will switch on only when they do not cost a second of reply speed or stability: a buyer's eye video tour on every Passport (the broker films one continuous walk at eye height, we do the rest), and native Reapit and Alto connections. Ask and we will show you the current state.

Built to be trusted with your buyers

Sealed per brokerage

Your own number, your own data, your own logins. Another brokerage can never see your leads, and the assistant only ever reads your listings and documents.

Encrypted, three times

In transit (HTTPS everywhere), on the server (your data and its backups live in an encrypted volume), and in the nightly offsite copies. A restore is tested, not assumed.

Logins that hold

Two-factor sign-in with backup codes, owner and member roles, a sign-in log, an email when a login is used from a new address, and one click to sign out everywhere.

You decide what is public

Every document you upload has an audience: internal, buyer chat, or the public Passport. Nothing reaches a buyer page unless you mark it so. Verified Meta business; identity documents are never stored.

Questions

Does it replace my agents?

No. It answers first, qualifies, books and hands over. Your consultants take every viewing and every call, and can take a chat over at any moment.

What about leads from Rightmove, Zoopla, Property Finder or Bayut?

Forward the portal's enquiry email once (an auto-forward rule) and every enquiry becomes a WhatsApp conversation within a minute, with the buyer already knowing the property.

Which languages?

Any. The assistant replies in the language the buyer writes, including Arabic, Hindi, Russian and Chinese, and routes handoffs to a consultant who speaks it.

Is it compliant?

The assistant knows your market's rules: RERA permit numbers in the UAE, material information in the UK, fair housing wording in the US. Listings missing a required fact are flagged before they are advertised.

How long does setup take?

Under a week. You share listings, hours, a welcome message and your consultants' details on the dashboard; we connect the number and the portal forwarding.

What counts as a handled enquiry?

One buyer conversation in a calendar month, however many messages are exchanged. A chatty buyer costs you nothing extra; we would rather they asked ten questions and booked than asked one and left.

What if the buyer sends their own AI assistant?

It gets served too, if you choose. Every Property Passport carries machine-readable facts with sources, and once you switch the agent door on, a buyer's assistant (ChatGPT, Claude, Gemini or any MCP client) can search your listings, read the Passport, see free slots and request a viewing. Nothing is booked until the buyer confirms with a YES on WhatsApp. You get the same booking, the same alert and the same CRM record. It is off until you turn it on.

Can I cancel?

Yes, 30 days' notice, no long contract. Your data is exported on request and deleted after that.

What happens after the free pilot?

The assistant pauses until you subscribe; nothing is lost. Subscribe and it carries on with every conversation, booking and buyer detail intact.

Who runs this

Viewbook is built and run by Chinmoy Goswami. I built Viewbook after watching brokers lose their evening and weekend leads. I answer every pilot client myself, on WhatsApp.

Free 14-day pilot

Full product on your real leads, on a number we provide, no card and nothing to install beyond forwarding your portal enquiry emails. At the end you see response times, conversations and viewings booked, and decide. Founding clients: setup fee waived, and a founding rate for the first five brokerages that we explain in the demo.

See it on your own listings

A 20-minute demo on WhatsApp with one of your properties loaded.

Book a demo on WhatsApp